Remember the Guinness Storehouse that I wrote about in Ireland? Well, they have something in Amsterdam called the Heineken Experience that’s pretty much the exact same thing, but with Heineken instead of Guinness.
Like the Guinness one, it’s in a converted brewery, and you basically just walk around and look at various exhibits that tell you the history of the beer.
It has pretty much all of the faults of the Guinness tour (it’s all very surface level, with little to no insight on how they currently brew their beer), but it’s an engaging enough way to spend an hour or so.
The biggest issue is that it’s extremely crowded, and it doesn’t seem to be particularly well-designed; you’re often in tiny little rooms that wind up feeling a bit claustrophobic, especially at the beginning of the tour.
But of course, you do eventually get to drink some beer. There’s the standard Heineken (which is quite refreshing), plus one called H41 which had a really in-your-face clove flavour. It was interesting, though I don’t know if I’d ever want to drink it again.